Need A Personal Brand Makeover?

Brand Strategy

Brand Messaging

Platform Design

Brand Management

Define Your Brand

Gain clarity around your brilliance, master your brand message and align your visual assets to confidently communicate your true value in a succinct and impactful manner.   

Build Your Brand

Package your brilliance, develop your verbal & visual assets and launch your digital platform to instantly boost your credibility and help you make a professional first impression to grow your influence, impact & income.    

Grow Your Brand

Let’s work together for three months, six months or for as long as you’d need to write your book, launch your podcast or activate your brand & amplify your digital reach to monetize your brand.


Starting one’s own business can be a daunting and lonely process: I was beginning to feel this way when I stumbled across friendly, welcoming Ms. Pat Baiden. I had just resigned from full-time well-paying employment in pursuit of my childhood dream. One, I had a lot in my head in terms of what I wanted to do. Two, I had no direction in terms of how I was going to both crystallize and get my message (products & services) out to the world. Ms. Baiden made it all seem so simple; (after making me go to work to get a meaningful result) after about four sessions with her, I had my well-structured draft marketing message for my young business and in a week’s time, I will be officially live! (Andile Kwakweni – Executive Coach @ Alulia Pty)

I really enjoyed working with Pat. She was able to take my thoughts and ideas and make them a reality. In the process, I learnt a lot about how to ‘brand’ my business – and that there is so much more that is available out there that I never paid attention to. We have built a website that I’m proud to show off, and we have had such great feedback from our clients. Pat is really an expert in her field of service. (Dr. Ntando Mangisa –Dentist)

I met Pat Baiden because I wanted a website, but after she unpacked her services, I knew I needed more than just a website. In just one session, she saw things about me that I couldn’t see about myself; she saw past Akhona the referee. Pat made me understand that I have the responsibility of creating opportunities for others – and that stuck with me. 

Before I worked with Pat, I had so many ideas but didn’t know where to start to implement them, but after our strategy session, she helped me unpack and package them meaningfully. Now I know my true worth and how to position myself to grow as a brand to achieve my goals and dreams. Pat has changed my life forever with her work. She injected so much energy in me to ensure that my legacy touches and transforms lives. 

Brand Me Authentic has really played a big role in helping me live my brand with authenticity. I certainly recommend Pat any day. Akhona “SheRef” Makalima – (FIFA Referee & Wellness Coach @ Akhona Makalima Group, Pty

Pat is very professional. She works diligently to get things right so her work is of high quality. Thank you Pat, for all you’re doing to promote MorHealth. (Riccy Durrheim – Clinical Nurse Specialist)

Pat helped me turn my vision into a profitable business model. It’s one thing to know your vision, have dreams or ideas but another to know the practical steps required in order to transform that idea into a profitable brand. Pat, thank you for providing a map and patiently journeying with me into a discovery of the goldmine hidden in me. (Lungi Mpambani – Pastor & Presenter @ Radio Cape Pulpit)

I have found Pat to be very efficient, professional, accommodating and friendly. It has been a pleasure doing business with her. (Wendy Taylor – Business Owner)

Working with Pat in setting up my business was a tremendous experience. From translating my vision into a business entity right down to branding and staff recruitment and training; the whole experience was incredible. Today, Bespoque is a year old and counting—thanks a bunch, Pat. (Busola Adeniyi -BeautyPreneur)

I’d like to thank Pat for such a wonderful and professional service she’s rendered. She took me through a program called “Brand with Purpose” to help me turn my passion for Clothing and Events into a profitable business. As a young businesswoman, I have benefited a lot from this program and I think it is a great tool for entrepreneurs. Pat is kind and selfless: through the journey of building your business, she puts herself in your shoes and goes all out to make sure that your business idea is realized. It’s been a lifesaver having Pat on my side and I’ll definitively recommend her to others. Thank you, Pat and God richly bless you. (Abigail Mvunelo, MBA – Entrepreneur)

Thank you, Pat, for being a blessing to small businesses.  I’m reminded of what you saw in me when I was convinced that you were not seeing clearly, but through obedience, you persisted and for that, I’m eternally grateful. Thank you for being patient and extremely honest with me at all times. I have learned so much from working with you and I look forward to learning more. You are a blessing to the economy of EC & RSA and I pray that as we prosper through your guidance, you will receive a double portion. You keep reminding me that we’re not done yet but what we’ve achieved so far, I’m grateful. Thank you once more for being a blessing. (Buki Mzamo-Mdlalo  – Life Strategist & Motivational Speaker)

I registered my company years back, but I couldn’t really focus on it so there was nothing happening at all. When I met Pat, she made me realize I had neglected my passion. There’s life in my business now since I started working with her – my vision is much brighter and clearer. She assists me all the way, whenever I’m unclear about something. I’m just grateful to have someone like her who is professional, friendly and available to communicate with any time. My brand is coming together beautifully because of her great and dedicated work.  (Sisanda Mhlontlo – Fashion Designer)

When you first meet Pat, she’s passionate about business. After the first meeting, she becomes passionate about you; she takes an interest in your life and your business. As an aspiring entrepreneur, I was constantly in search of assistance to start my business.  When Pat introduced herself and her services, I felt she was a God sent as I had come to believe that it was impossible to find someone within the industry who was willing to assist others to start or grow their businesses. Pat doesn’t only advise or point you in the right direction; she actually holds your hand throughout and points out aspects of your business that you might not even be aware of.

What I like about Pat’s services is that it covers every aspect of your business including staff recruitment and training, marketing your business, your personal image to help you present yourself well as well as questionnaires to help you understand yourself better. It’s a bonus that she’s also an Image Consultant. After a session with Pat, you not only feel motivated and inspired, you actually feel like you can take on the world. Ayanda Bikitsha – Former Truelove Magazine Editor & Business Consultant 

Pat is a very chilled person and I enjoy working with her. She’s thorough, professional and straight-forward; if she can make it happen, she will and if she can’t shell let you know right away. Working with Pat has been amazing and I look forward to growing my brand with Brand Me Authentic. (Kwande “Skwara” Cakata – Jazz Saxophonist)



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