Entrepreneur, BRAND STRATEGIST & Personal Imapct Coach.

Using her purpose-driven approach to brand development, Pat’s mission is to help entrepreneurs leverage their personal brands to build reputation, grow profitable businesses & leave a meaningful legacy.

We are all about 

Strategic Positioning, Packaging & PROMOTION

Pat Baiden Branding is a boutique brand development agency operating at the intersection of idea, sound strategy and modern marketing to help leaders and entrepreneurs make the bold leap from big vision to agile execution in record time.

PB Branding - Our Focus


Idea + Strategy + Execution + Profit

Because ideas are nothing without strategy, and a winning strategy often lies at the deep end of personal branding: knowing who you are, what you do, how you do it differently, and communicating that succinctly to magnetize your ideal audience.

We get it.

Making sense of your ideas and building a brand that makes bank is hard – that’s what we fix around here so you can implement strategically and:

We Take A Different Approach to Brand Development

Why compete on products & services when you can lead with an inimitable personal brand strategy?

Your personal brand is your competitive advantage. It defines your authentic self; your unique positioning, your differentiator. It is your core brand. 

Done strategically, your core brand becomes a compass for building a brand + business that truly reflects your values. Most importantly, it becomes a tool for amplifying your influence to become top-of-mind for your audience. 

Because people first buy YOU before they buy your offerings, when you make your personal brand your anchor strategy, you gain an unfair advantage over the competition while optimizing your know, like & trust quotient.

… and because no one is you, – that becomes your winning strategy! 

You can leverage your personal brand to gain the credibility and visibility you need to grow your business – and I can show you how


HI, I’m Pat BAIDEN – Entrepreneur, Brand Strategist, Personal Impact Coach.


At my core, I’m an idea catalyst with a passion for fleshing out concepts & turning them into tangible, profitable offerings. (kind of my superpower). I’ve started a good number of businesses that never saw the light of day. Others failed, and well, a few have been sold in the last fifteen years – thank goodness! So, I know a thing or two about being idea-rich, time-strapped and implementation-poor.

When I lost my business in 2013 and operating at zero balance, I knew something needed to change fast, yet all I had were my potentially profitable ideas and a promise of restoration. With no money to hire consultants or designers to bring my ideas to life, I pulled together every arsenal in my toolkit; my marketing training, my experience in image consulting & business development and my newfound passion for digital tools to create a framework that helped me launch myself back into business- that’s how Brand Me Authentic was born.

Today, using the exact framework, I get to roll out the red carpet for clients who no longer settle for running from pillar to post to stitch brand pieces together to launch their big ideas.

So, if you’re considering launching or growing your business, you’re in the right place. I hope we can partner to elevate your brand-building experience.

Pat Baiden Branding

Need Someone to serve on a panel, facilitate or lead a workshop?

Need A Personal Branding SPEAKER?

Pat Baiden is a brand strategist with a purpose-driven approach to brand development. She works with budding startups, service-based professionals and organizations such as SEDA, Elundini Municipality,  Amatola Water, Intsika Yethu Municipality and many private firms to build, align and grow their brands.

Pat insists that personal branding is the new way of business. In a hyper-digital world where human connection is dwindling by the minute, businesses must strive to retain a “human” element if they are going to survive and thrive. 

Whether she’s delivering a keynote address, leading a workshop or training, Pat’s ultimate aim is to share useful tips and actionable strategies to inspire and motivate her audience to take action.

Book Pat to customize a presentation for your next:


Pat is a passionate woman. She owns your product and provides 100% support when she speaks at your event.

Nolwazi M. Moepeng – Reinvent Woman SA

Pat is a passionate woman. She owns your product and provides 100% support when she speaks at your event. When I ask Pat to speak at the Reinvent Woman Conference, I was a bit concerned about my audience finding her topic relevant but Pat ensured that everyone related by sharing her personal experiences. You were amazing, you definitely made a mark in the women’s lives on Friday. Thank you, thank you, thank you. 

Pat is confident, professional and knows her subject matter.

Abegail Nyezwa-Mvunelo – Stakeholder Relations Manager – Amatole Water

Pat is confident, professional and knows her subject matter. I enjoyed the entire presentation and my audience did too, as one of them said, “she thought you were the guest speaker; you created such momentum during your presentation in so much that, they were surprised when the guest speaker took the stage”. 

Pat Baiden was the best and the most relevant candidate for our event, physically, emotionally and spiritually.

Pelisa B. Kunju – Director 1st Class Manor

My biggest fear was to somehow make my audience feel offended by the matter at hand (image), but everyone welcomed the information with an open mindset and we all enjoyed the presentation in the end. Pat Baiden was the best and the most relevant candidate for our event, physically, emotionally and spiritually.


Here's how we can work Together

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