Your core brand advantage defines your authentic self; your unique positioning, your differentiator. That “thing” you bring to the table that no one else can match.
Once you find your core brand, it becomes a compass for building a brand that truly reflets your values. Most importantly, it gives you the clarity and confidence to finally own your brilliance.
Packaged strategically and with intention, your core brand becomes the foundation for attracting your perfect audience and monetizing your brilliance.
Your core brand then, becomes a tool for amplifying your influence, impact and income.
How am I so sure?
Your personal brand is your most valuable asset. A strategic personal brand can open doors to amazing opportunities, better-paying jobs and a surge of new clients. Are you leveraging yours to grow your brand and business? No?
If you’re an entrepreneur and service professional such as a coach, consultant, dentist, attorney, beautician, accountant or similar individual who understands the intrinsic connection between your personal and your business success…
In a highly competitive marketplace where people have more and more options to choose from, how do you stand out to attract more clients and opportunities as an entrepreneur? You become top-of-mind for your prospects by leveraging your personal brand to shape perceptions, build credibility and grow your reputation.
Your personal brand is your most valuable asset. A strategic personal brand can open doors to lucrative opportunities, profitable partnerships and a surge of new clients. It’s time get strategic about building your brand and business so you can:
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ANDILE KWAKWENI – EXECUTIVE COACH
Starting one’s own business can be a daunting and lonely process: I was beginning to feel this way when I stumbled across friendly, welcoming Ms. Pat Baiden. I had just resigned from full-time well-paying employment in pursuit of my childhood dream. One, I had a lot in my head in terms of what I wanted to do. Two, I had no direction in terms of how I was going to both crystalize and get my message (products & services) out to the world. Ms. Baiden made it all seem so simple; (after making me go to work to get a meaningful result) after about four sessions with her, I had my well-structured marketing message for my young business and in a week’s time, I will be officially live!
AVIWE MELANE – ENTREPRENEUR & MINDSET COACH
When I met Pat, my biggest need was to make my vision a reality; to find someone who would understand the gibberish that was my dream. Pat exceeded my expectations! If you know me, I am a perfectionist and I love to do things myself but the way Pat works, I was comfortable letting her do what she does best without the need to panic or have to step in. Honestly, what continues to stand out for me is how with every client, she gets the vision that you have and within minutes of sitting with her, she has a concept in mind. Three months into working with her, we launched my coaching business and my brand started gaining local and international visibility with client referrals and speaking invitations – and my business is growing stronger by the day. If you are looking to build a meaningful brand around your vision without compromising on profitability, work with Pat.
DR. NTANDO MANGISA – DENTIST
I really enjoyed working with Pat. She was able to take my thoughts and ideas and make them a reality. In the process, I learnt a lot about how to ‘brand’ my business – and that there is so much more that is available out there that I never paid attention to. We have built a website that I’m proud to show off, and we have had such great feedback from our clients. Pat is really an expert in her field of service.
