“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You…” (Tom Peters).
A lot has been written about personal branding, but if you are still on the fence about its’ relevance to your success as an Entrepreneur or Corporate Professional, perhaps the benefits listed below will bring you a step closer to giving your personal brand another consideration.
This is a deep understanding of who you truly are; your thoughts, emotions and behaviour and how they affect you and the world around you. Discovering your strengths, values, and passions and maximizing them to your advantage empowers you to take charge of your environment. Personal branding will help you align your core values with your business or career goals to bring you great fulfilment.
This is the ability to give yourself permission to be who you truly are. It involves taking ownership of everything you are; strengths, struggles and all. When you are authentic, you capitalize on your strengths but you also understand the power and place of vulnerability. Showing vulnerability has the power to endear you to your target audience, as it makes you more relatable and human.
Discovering what makes you different from everyone else is your trump card for standing out in a crowded marketplace. You are truly unique; out of the seven billion plus people on earth, only you can do what you do the way you do it. In other words, if you are your authentic self, then you truly have no competition. Personal branding will give you a winning edge to succeed in life.
Clarity builds momentum. With the guesswork out of the way and a clear vision of your personal and business goals, you can advance boldly toward success without being overwhelmed. Personal branding will give you a clear roadmap to accelerate your goals.
This is the ability to communicate your true value to others in a non-verbal way. In order to do so, you need to first figure out what makes you special and then cultivate a healthy self-belief in that area. The personal branding process provides you with the foundation and assurance to trust in your own judgments and abilities. This will make it easy for you to convey a congruent and believable message to your audience.
An Impactful Personal Image
Your personal image is the outward expression of your personal brand. An authentic branding experience will not only identify your audience but it will also empower you with knowledge of their values and expectations. Knowing your audience on a deeper level will enable you to tailor your appearance and communication to meet their standards.
Who are you? What do you do? Whom do you serve? How do you serve your audience differently from your competition? Answering these questions will create a strong foundation for your brand messaging. Armed with this foundation, you will be able to communicate a consistent message in person, online and throughout your marketing efforts so you can attract your audience easily.
This is gained from honing your reputation as an expert in your field. By focusing your efforts on what makes you special, you become known as a trusted thought leader in that area. This inspires trust and helps you connect easily with your target audience. Personal branding is your shortcut to expert status.
The ultimate purpose of personal branding is profitability. We all have a personal brand by default. The only difference is that top CEOs and celebrities we often see and admire have taken the time to strategically develop and communicate their brands consistently over a period of time. They have successfully positioned themselves in our hearts and minds and gained our unwavering loyalty; that’s why we easily patronize their products and services making their brands profitable.
So, what are you doing to take control of how you present yourself to the world? Perhaps this is the time to start developing your personal brand so that, in the near future you would have established yourself as an expert in your own right and start reaping the benefits, just like the name brands we’ve all come to know and trust.
Want to know where you stand on the personal branding scale? Take my complimentary Brand Clarity Quiz to get started.